Rice Epicurean

Chain History


Rice Epicurean has a storied history. It’s a bit of a strange contender for this website. While technically not being completely gone, the single store that exists today is a far cry from the chain that once existed. The original store, which opened on May 5, 1937, was located on Rice Boulevard hence the original name of “Rice Boulevard Food Market”. The store was one of only two establishments in the now popular Rice Village Shopping Center.

In April of 1957 a second location was opened in the Tanglewood area at 5016 San Felipe. The fact that this new location was so far from the Rice area necessitated a change in name to “Rice Food Markets”. By 1960 Rice had added another location bringing their total up to 3. The same year a merger took place with another grocery chain also owned by a local family known as “Jack’s”. This brought the total store count up to 6. The chain had a brief stint on the public market from 1968 through the late 70s. This ended with the original founding family reclaimed control of the store.

In the 1980s Rice hit its peak number of stores at 55. To help fit the turbulent local grocery market of the time, the chain converted some of their stores into discount grocery retailers “Grocery World” and “PriceBuster”. In 1984 Rice took control of 5 Weingarten’s Grocery stores, after the Weingarten family decided to exit the grocery market and deal in real estate instead. In 1985 Rice purchased 22 “Eagle” supermarkets as the parent company of Eagle, “Lucky” had closed or sold all their stores approximately one month before Rice’s acquisition.

Rice Epicurean Emerges


In 1988 the first “Rice Epicurean Market” opened. It was converted from the regular “Rice Food Market” location on San Felipe. The Epicurean chain carried a more extensive and higher scale line of products. It was a bit of an oddity in the Houston market. While other gourmet stores existed they were generally much smaller, and carried only the specialty products. Rice catered to rich areas and offered very unusual and foreign products. In addition to these products they contracted with specialty companies, such as Honey Baked Ham, and See’s Candies, providing the products directly in their stores. This delve into new territory helped to strengthen the Epicurean side of the business, while the stores carried new products they also carried normal grocery store essentials. If so desired you could stop into Rice Epicurean for a 12 pack of Coke, some truffles, and light bulbs. This flexibility helped make the chain popular with not only the upper crust of River Oaks and similar areas, but also the upper middle class “yuppies” moving into condos and apartments in the area. As time went on Rice divested themselves of all but six locations, and dumped the discount grocery chains. The final six locations were eventually all converted into Rice Epicurean stores. The majority of these change overs happened in the early 90’s, with one exception being the purchase of a former Lewis and Croker location.

The end of the “Chain” as we know it


Rice Epicurean would hang on for over 20 years, and the stores were known for providing excellent service. They also experimented with new ideas such as ordering groceries online and having them delivered. However their reduced size and demographics meant they needed to raise prices to stay competitive. These factors helped to push the decision to shutter all but one location, in a deal similar to what the Weingarten family had decided to do nearly 30 years earlier. Rice would essentially exit the grocery market and delve into real estate. They made this decision through leasing their stores and other locations in shopping centers which they owned. The initial decision to leave the grocery market was met with the almost immediate announcement that Rice would be leasing all the former Epicurean stores to a chain known as “The Fresh Market”, an organic and health food style grocery store based out of North Carolina. The Fresh Market ditched the higher end items that Rice Epicurean carried, but did keep a few of the essentials in addition to their otherwise organic and healthy fare. The Fresh Market would vacate one store in 2012, leaving it vacant until the chain pulled out of Texas in 2016, and the other stores were closed. One location was converted into a Walgreens, while the remaining locations are being leased out to Total Wine Superstores which are slated to open in 2017.

 

Store Number Address Former Locations
201 2500 Rice Boulevard Rice Food Market 1937-???? | Rice Epicurean ????-2003 | Bombay Kids 2004-2010 | Elite Care 2011-Present
202 5016 San Felipe Rice Food Market 1957-1987 | Rice Epicurean 1987-2012 | The Fresh Market 2013-2016 | Total Wine Superstore 2017-Present
203 3102 Kirby Drive Eagle Supermarket | Rice Food Market 1984-1990 | Rice Epicurean 1990-2001 | Bed Bath and Beyond 2001-Present
204 12516 Memorial Drive Lewis & Coker 1963-1997 | Rice Epicurean 1997-2012 | The Fresh Market 2012-2016 | Total Wine Superstore 2017-Present
205 2020 Fountainview
206 3745 Westheimer  Safeway | Apple Tree Markets | Rice Epicurean | The Fresh Market | Walgreens
207 2617 West Holcombe  Safeway | Apple Tree Markets | Rice Epicurean | The Fresh Market

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