Editor’s Note: Shoutout to HHR Fan and contributor Jason McMillon, who provided the photos and information for this story!
The franchised Timewise Exxon locations in Houston are finally starting to don a new name, Honey Farms. The change was not unexpected and was announced after 64 stations were acquired by Global Partners LP a few months ago as part of a larger shakeup of Timewise, which landed the company in the hands of Shell Oil. The Honey Farms brand was another acquisition by Global Partners, and before the conversion of these Houston stores, the chain operated about 30 locations around Worcester, MA. Like their Texas Counterparts, the New England stores are a patchwork of newer and older, bigger and smaller stores. One difference between the chains is that some stores operate without gas pumps in the Northeast.
Global Partners operates C-Stores under five major banners. Honey Farms, which was acquired in 2017, is likely the more flexible of their brands. The Exxon locations are largely former company-owned stores and a few rebuilt Landmark-era Timewise stores. Some of On the Run era locations are set up for food service, and with Global Partners All Town brands providing food service, it’s not impossible that we may see these areas of the stores reactivated. For now, though, the stores I inspected and various HHR readers are limited to mostly cosmetic renovations.