Editor’s Note: Today’s post is a guest submission from HHR’s good friend Anonymous in Houston Every so often, someone in the retail enthusiast community will stumble upon great sources of retail history in unlikely or hidden corners of the Internet. Loyal Houston Historic Retail readers will know that in just the last few months, we’ve managed to find a large repository of retail news videos clips at The Portal to Texas History website and we …
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When Fiesta failed to “Re-brand” Bravo Ranch
Fiesta Mart is one of the larger grocers in Houston with over 30 stores throughout the metropolitan area. They have been able to capture a niche market generally undeserved by more traditional retailers, specifically customers with foreign roots. This is far from accidental as the idea for Fiesta came from a Houston man who had experience managing grocery stores in South America. As the company grew and expanded the product mix shifted to cover multiple …
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