Minimax

Minimax was a grocery franchise system with roots in Brenham, Texas. It’s difficult to find information online about the chain, and nearly impossible to find anything about it prior to expanding into Houston. Based on assumption they offered self-service dry goods and groceries in Brenham and a few other central Texas towns. The first Houston store opened December 18th, 1931. It was one of the earliest stores in Houston to combine general groceries with specialty departments like a bakery, butcher, deli, and pharmacy which had a soda fountain.

The location was owned by E.A. Eversberg, who also held the national franchise rights to Minimax. The store was run by assistant manager C.T. Newton. As was customary at the time meat sales were handled by independent butchers, Moss and Foster, who were considered to be the premier butchers of Houston’s City Market. The pharmacy was also operated by an independent company, Austin Pharmacy, and was co-located with a barber shop. The Minimax and Meat Market were all in the same space, with the barber and pharmacy separate.

The original Minimax building is still standing at 1200 Westheimer. Now occupied by Slick Willie’s Pool Hall the building still looks quite like this.

As far as grocery chains go, the franchise model never really caught on with company owned stores winning out. Large scale Super Markets began to pop up in Houston during the late 60s with Henke & Pilot being converting to Kroger, and Safeway beginning their first expansion. Convince and lower prices began to win customers over to Super Markets. Minimax managed to survive until the 1980s, and some locations may have made it into the 90s. However, this was at a reduced presence compared to the statewide locations the chain had previously held. Many of the buildings still stand. However, very few if any still operate as full fledged grocery stores. Mostly due to the small nature of the original Minimax locations.

An Austin location from 1956.
Credit: Douglass, Neal. Crestview Minimax Food Mart, photograph, August 15, 1956; (https://texashistory.unt.edu/ark:/67531/metapth33127/: accessed April 10, 2019), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Austin History Center, Austin Public Library.

As of 2018, most of Houston’s original grocery stores are remembered in some way. Weingartens continues to own and manage many of their former properties and the shopping centers they occupy. Henke & Pilot has become the name of a trendy Gastropub. While Minimax has been left to the wind. With only a single somber reminder. Minimax Drive, a road leading to the now demolished Distribution Center East of the also abandoned Northwest Mall.

Address
Notes
1001 S Broadway St La Porte, TX 77571La Porte Holiday Foods Minimax, La Porte Minimax 1979
1019 Westheimer Rd Houston, TX 77006Store #1, Company Owned December 18, 1931-, Jamail's 1953, Florian's #3 1955, 1967
10341 Palestine St Houston, TX 77029Martin & Wallace Minimax 1953, McBride Minimax 1955, 1959
1117 Bayou Rd La Marque, TX 77568Texas Super Minimax 1981
1153 Kingwood Dr Kingwood, TX 77339Kingwood Minimax 1976, 1981
11530 Bellaire Blvd Houston, TX 77072Brays Forest Minimax 1976, 1979
1201 Strawberry Rd Pasadena, TX 77506Strawberry Minimax 1967, Kingmart Minimax 1976, 1979 demolished after 2013 for a Stripes
1204 Westheimer Rd Houston, TX 77006Likely original location. Built around 1930 still standing now a Slick Willie's Pool Hall
1238 W 43rd St Houston, TX 77018Florian's #1 Minimax 1955, 1967
12512 Bellaire Blvd Houston, TX 77072Ferguson's Minimax/Bellford Crossing Minimax 1981
12661 Market Street Rd, Houston, TX 77015Built 1950, 1953 Store #2, Handy-Dandy Minimax 1959
1285 Pinemont Dr Houston, TX 77018King Mart Minimax, 1976, 1979 now HCC Northeast
1301 Wayside Dr, Houston, TX 77023Angle & Lynch Minimax 1953, Angle's Minimax 1955
1303 Ella Blvd, Houston, TX 77008Continental #2 Minimax 1967
13815 S Post Oak Rd Houston, TX 77045Allen's Minimax 1967
1411 Ahrens St Houston, TX 77017Womack's #1 Minimax 1953, 1967, 1979
1424 Spring Cypress Rd Spring, TX 77373Spring Minimax 1976, 1979
1719 Garth Rd Baytown, TX 77520Texas Superfoods 1979,1981 Minimax now a furniture store.
1728 W Mt Houston Rd Houston, TX 77038Clayton's Minimax Opened 1978 still open in 1983
1813 Center St Deer Park, TX 77536Plaza Minimax
18518 Kuykendahl Rd Spring, TX 77379Wheat's Minimax/Village Green Minimax 1981
2014 Clinton Dr Galena Park, TX 77547Whisenant's Minimax 1953
219 N Taylor St Alvin, TX 77511Stanton's Minimax 1967, 1979, 1981 Still Open without the Minimax name!
220 West Sterling Pasadena, TXWhisenant's Minimax 1955
2410 Bay Area Blvd, Houston, TX 77058Barne's Minimax 1981
2540 E Broadway St Pearland, TX 77581Pearland Minimax 1967/Texas Super Minimax 1981
2555 Gessner Rd Houston, TX 77080Kyle's Minimax was previously a Gerland's
2601 Cartwright Rd Missouri City, TX 77459Hopper's Minimax Open in 1986, possibly in 1992. Previously a Gerland's now a gym.
2728 Texas Ave Texas City, TX 77590Texas Super Minimax 1979
2801 Palmer Hwy Texas City, TX 77590Texas Superfoods (Did not use Minimax Name)
2902 N Shepherd Dr Houston, TX 77008Minimax No 11 1953, Florian's #2 Minimax 1955, 1967
302 Winkler Dr, South Houston, TX 77587Hord's Minimax 1955, Florian's #4 Minimax 1959
3421 Spencer Hwy Pasadena, TX 77504Popp-Jones Minimax 1967
3910 Aldine Mail Rte Rd Houston, TX 77039Continental Minimax 1976
405 South ParkWomack's #2 Minimax 1959
4520 Holmes Rd Houston, TX 77033J.D. Jamail Minimax (Inside King Center) 1953, 1955, King Center Minimax 1959
519 Jackson Ave Pasadena, TX 77506A&G Minimax 1979, 1981
5109 Fulton St Houston, TX 77009Joe Di Chiara Minimax 1955
5216 Almeda Rd Houston, TX 77004Company Owned July 30, 1932-
5321 Westheimer Rd Houston, TX 77056Minimax Foodliner 1955, Lamar Terrace Minimax 1959
5472 Bellaire Blvd Bellaire, TX 77401Bellaire Minimax 1959
5550 North Freeway Houston, TX 77076 Martin’s Minimax now a 99 Cents Only Store
5817 W Airport Blvd Houston, TX 77035Westbury Minimax 1967, Barne's Westbury Minimax 1976, 1979
603 S Friendswood Dr Friendswood, TX 77546K.U. Davis Minimax 1967? Mitchell's Minimax 1979
620 W. Shaver Street, Pasadena, TX 775061950
6919 Jensen Dr Houston, TX 77093Coleman's Minimax 1955,1967
6935 W Bellfort Blvd Houston, TX 77035Wynn-Warren Minimax 1967
711 W Gray St Houston, TX 770191950 Store #4
7925 Katy Fwy Houston, TX 77024Continental #1 Minimax 1967
820 S Oak St La Marque, TX 77568Texas Superfoods Minimax 1981
850 Maxey Rd Houston, TX 77013Maxey Rd Minimax 1981
8540 Broadway St Pearland, TX 77584Dell's Minimax 1979
8622 Irvington Blvd Houston, TX 77022Carmona's Minimax 1967, 1979, 1981
9101 Long Point Rd Houston, TX 77055Miller's Minimax 1955
Alta Loma, TXTombrella Minimax 1967, Santa Fe Minimax 1979
Conroe, TXBarber's Minimax 1953
Dickinson, TXBayshore Minimax 1967
1535 Elton St Houston, TX 77034Freeway Manor Minimax 1959, 1967
Ganado, TXKucera's Minimax 1953
Livingston, TXWilliam's Minimax 1953
Leauge City, TXSnell's Minimax 1967
Memorial Drive at West BeltWynn-Warren Minimax 1967
20 Highway 59 Porter, TXHighway 59 at FM 1314 Possibly where Big Lots is?
Richmond, TXLove's Minimax 1953
Uvalde at I-10 EastWynn-Warren Minimax 1967
Wharton, TXSansing & Smith Minimax 1953

Reader Comments

  1. worked at kyles minimax 2555 gessner from 1986-1987 promptly closed about 1 month after the super safe way opened on hammerly and gessner. I was 15 when I started working started at 3.35 was making 4.00 hr when it closed many a good memories from that place

    1. That Safeway was one of the few successful locations. Kroger bought it along with the one at I-10 and Echo Lane. They continue to run the stores to this day, as slightly higher class Krogers.

    2. I read that it was Gerland’s for a while, but it was definitely a grocery store. Never was a huge fan of Hammerly/Gessner’s Kroger. The store was very similar to the former Safeway in Bryan Texas (now gutted for an Aldi and an trampoline park, but served as an independent for many years) in the fact the bakery and deli was in the center of the store, but even worse in the Hammerly/Gessner store, essentially creating two “mini-stores” that were difficult to get to. I liked the Echo Lane/Katy Kroger as it was easy to get to and access when the Bunker Hill H-E-B was packed.

  2. We had a Minimax in Edna, Texas (100 miles southwest of Houston on US 59) back in the 60’s-70’s. Sprung’s Minimax, as it was known, was owned and operated by Max Sprung, a local Jewish businessman. My mother shopped there frequently and I once met Don Mahoney and Jeana Clare at Sprung’s Minimax on one of their tours. Cherished memories!

  3. The Minimax on Cartwright was there until around 92 and changed to Foodarama. Foodarama then moved down Cartwright when Randall’s moved out.

    I like this blog.

  4. There was a Minimax in the Town and Country shopping center in what is now the Memorial area of Houston, zip code 77024, in the early 70’s. My mom shopped there every week. I have very fond memories of going shopping with her there when I wasn’t in school.

    Love your blog!

    1. Minimax is on my list of articles to update. Thank you for your kind words, I’ll keep an eye out for the Town and Country location!

  5. My Uncle Joe Florian and his brother owned and operated 2 Florian’s Minimax stores in Houston, addresses unknown. I am trying to find out through my cousin and I will repost . Thank you, Mike!

    1. Let me know once you find them, I’ll add them to the list and add a note about your uncle. Glad to stir up some memories!

    2. I’m working on the Houston history section for Groceteria.com right now and I can tell you that in 1959, there were four Florian’s Minimax stores listed in the city directory: 1238 43rd St, 2902 N Shepherd Dr, 1019 Westheimer Rd, and 302 Winkler Dr.

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