Whataburger California

What? It’s A-Burger! Photo Credit: Jeff Magbitang

Howdy folks! I’m sure you’re wondering why you’ve found yourself on a website with a giant Safeway logo on the top. Well to keep it short and sweet, this is a blog about retail in Houston, Texas. I’ve recently seen a spike in traffic from people searching along the lines of “Whataburger in California”. I hate to be the bearer of bad news, but there is currently

No Whataburger presence in California.

This page is about the presence the company had from the mid 1970s until the late 80s. If this interests you read on, if not A-Burger in Oxnard is supposed to be similar. Tell them a guy from Houston sent you maybe they’ll mail me a free burger!

-Whataburger is a Texas institution! It is beloved by so many Texans, that is was declared our stately equivalent of a national treasure, a Texas Treasure, by the 77th Texas Legislature. It is known by most Texans that Whataburger has a presence in “friendly states”, and Oklahoma. Whataburger’s main stronghold is in the South. Maintaining a presence from Arizona to Florida.  However what most Texans probably don’t know is that Whataburger had a presence in Southern California from the Mid 70’s (~1973) until 1987.

A similar Whataburger in Glendale, AZ

All of the locations were franchised however, it’s unclear if it may have been a single franchisee who ran all the locations. Growing to seven locations over a decade and a half didn’t bode well for the Texas based company. Who would make the decision to exit the market in 1987. The fact that the exit came approximately 15 years after their initial entry leads me to believe that when franchise rights expired they were not renewed.

155 South Oxnard Boulevard Oxnard, CAStill resembles a Whataburger in Name, Design and Menu!
400 Thousand Oaks Boulevard Thousand Oaks, CABuilding still exists, now a Japanese Restaurant
2250 East Main Street Ventura, CAConverted to Taco Bell
1579 East Los Angeles Avenue Simi Valley, CAConverted to Jack in the Box
790 North Ventura Road. Port Hueneme, CAConverted to Taco Bell and torn down ~2014
7257 Topanga Canyon Boulevard, Canoga Park, CANow an Indian Restaurant, resembles Oxnard locaiton
1650 E Daily Dr, Camarillo, CA 93010Converted to Jack in the Box
1298 S Winchester Blvd, San Jose, CA 95128Converted to a Taco Bell

Reader Comments

  1. The Whataburger on Oxnard Blvd became a Lotaburger for a while, before becoming just A Burger. I wonder if a legal dispute was involved at all. Always wondered why Whataburger suddenly became a big deal in Texas decades after it died in Oxnard.

    1. Lotaburger is a named used by an unrelated chain out of New Mexico, so I could see that being problematic. As for the growth in Texas, that occurred mostly before and right up until the locations were built in California. It was a very well established chain in Texas by the mid 70s. The more recent building booms have more so do to with an increase in population in Texas, and new construction.

  2. Whataburger recently got sold to some investment firm based in Chicago.

    I hope they expand and make a return to Southern California, specifically Oxnard.

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