Over the past ten years, with emphasis on new lighting technologies like LED, neon advertising signage has found itself oft being replaced by cheaper imitators. While this “fake neon” lighting has become commonplace in most stores, there is one chain where neon still reigns king, Fiesta! Neon exists at most (but not all) Fiesta locations, with some stores incorporating it as part of their signage, and other using it simply as a decor accent. While the familiar giant Pepe the Parrot neon exterior signs have mostly been replaced (as required via sign permitting) with LEDs, the interiors of most Fiestas still maintain their original neon installations. Today we’re taking a look at one of the best implementations of neon grocery signage in Houston, the late 80s suburban stores. Let’s take a moment to learn about the “neon age” of Fiesta stores. As a taxonomy has yet to be made up, I think we can safely assign the name “Neon Stores”. While other Fiestas prior and post feature neon signage, these use them much more prominently than most other locations. These were the ~9 stores built between 1986-1989, while I don’t have an exact listing of which stores had what decor, it seems that only 3 of the neon stores survive. 8320 FM 1960, which has a slightly newer variant with multicolored neon, 8130 Kirby Drive, which is one of Fiesta’s best known locations. Finally, we have the store we’re taking a look at today, 14315 Bellaire, where the neon theming actually debuted.
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