Category: Twistee Treat

The History of Twistee Treat’s Freeze and Thaw Cycle in Houston

The W. Tidwell location took over a former Sonic, I used to visit when I worked in the area

Howdy folks, and welcome back to Houston Historic Retail! Ice cream is an essential summer treat, and for such a warm state, we lack a major presence from most frozen dessert chains other than a few ice cream parlors. We do have Dairy Queen, but unlike many other states, which feature mostly ice cream, and little food, our model is flipped. Utilizing an expanded Brazier menu, which became so common, the Brazier moniker was dropped in Texas around the 80s. For years, Texas has been the “wild west” for anyone looking to expand the concept. For those not in the …

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